From Data to Decisions: Analytics Tools for Your Online Store

Data analytics tools can turn raw data into actionable insights for your e-commerce store. This article provides a roadmap for making data-driven decisions.

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1. Google Analytics

A staple for many, Google Analytics offers robust functionalities for tracking a wide range of metrics.

2. Segment

Segment offers robust customer data infrastructure. Useful for tracking customer journeys and interactions.

3. Mixpanel

Mixpanel specializes in user behavior analytics, providing deep insights into user interactions and conversions.

4. Tableau

For visual data representation and complex analyses, Tableau offers unparalleled capabilities.

5. SQL Databases

Sometimes custom queries are needed. SQL databases allow for highly customized data extraction and analysis.

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Conclusion

Selecting the right analytics tool is essential for making data-driven decisions. Consider your specific needs and the metrics you wish to track when making a choice.