Case Study - Fighting Food Waste, One Imperfect Fruit at a Time
PimpUp is a fresh French startup founded in 2020, offering anti-waste fruit and vegetable baskets directly from producers, delivered weekly to their customers. The startup's mission is to combat food waste by promoting "imperfect" products, including those that are off-standard or have aesthetic flaws. In this project, we developed the client website, the administration back office, and realized the UI/UX design.
- Client
- PimpUp
- Year
- Service
- Website Development, UI/UX Design, Sustainable Agriculture Promotion
Overview
PimpUp, founded in 2020, is on a mission to tackle food waste head-on. They deliver fresh fruit and vegetable baskets directly from producers to their customers every week, with a focus on "imperfect" products that may be off-standard or have minor aesthetic flaws. The startup is committed to promoting sustainable and organic agriculture, with products sourced exclusively from local farms.
What we did
- Website Development
- UI/UX Design
- Sustainable Agriculture Promotion
- Anti-Waste Initiatives
If you have a website redesign project, both on the front and back ends, the Nivalis team will be able to meet your expectations even better: reading between the lines, from techno stack recommendations to design proposals, a highly competent team, quick to execute and full of suggestions. Thank you Nivalis!
CEO of PimpUp
- 50%
- Food Waste Reduced
- 20+
- Local Farms Supported
- Thousands
- Happy Customers