Implementing Real-Time Features in E-commerce: A Technical Guide

by Paul Nodet, CTO Nivalis

In a hyper-competitive e-commerce landscape, real-time features are becoming crucial. This technical guide unpacks how to seamlessly integrate real-time functionalities into your online store.


1. WebSocket Protocols

WebSocket allows for two-way communication between the client and server. Implement this protocol for real-time features like chat and inventory updates.

2. Server-Sent Events (SSE)

For one-way communication from server to client, SSE is a simpler alternative to WebSocket. It's ideal for notifications and updates.

3. GraphQL Subscriptions

GraphQL Subscriptions enable real-time updates for specific queries. Use this to notify users about price changes or availability in real-time.

4. Push APIs

For instant alert mechanisms, Push APIs can send information directly to the user's browser or mobile device, even when the app is not active.

5. Real-Time Analytics

Incorporate real-time analytics to track user behavior and site performance, which allows immediate adjustment to your sales strategies.

6. Live Customer Support

Integrate live chat or video support for instant customer service. Utilize AI bots for initial interactions to filter queries efficiently.


Conclusion

Real-time features add significant value to your e-commerce platform by enhancing user experience and providing actionable insights. Consider your specific needs when choosing technologies for implementation.

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